The Effects Of Genetic And Genomics On Health And Disease

Eliana Giller Introduction: Genetic and genomics both play roles in health and disease. Body 1: Genetic make up comes from mutations within DNA. Deoxyribonucleic acid. Each cell contains 9 feet of DNA. In an average mean you eat approximately 55,000,000 cells; this is equal to about 93,205 miles of DNA. DNA is formed by a specific type of molecule called nucleotides. Each nucleotide has a phosphate group, sugar group, and nitrogen base. The 4 types of nitrogen bases are adenine, thymine, guanine, and cytosine. The order of these bases is what determines DNA’s genetic code. For example, the order of letter in the alphabet can be used to put together a word, the order of nitrogen bases in a DNA sequence can form†¦show more content†¦For example, allele for brown eyes is dominant, so you only need one copy of â€Å"brown eyes† to be provided with them. If both alleles are dominant, its called codominance. The resulting characteristic is due to both alleles being expressed equally. Example, blood group AB result of codominiance of the A and B domi nant rules. Recessive alleles on the other hand only show their effect if the individual has two copies of the allele. This is because recessive is much less powerful than dominant. The allele for blue eyes has to be provided with two copies of the â€Å"blue eye† allele. In conclusion, dominant and recessive traits show and express who a person really is. Body 4: Genetic mutations are permanent changes to a cells DNA. DNA and RNA (ribonucleic acid) are chemical blueprints for your entire body. Every living organism has genetic materials that controls all of its body s functions. It also determines many physical traits. Eye color is completely formed by genes but in fact, height is established by genes plus environment. Such as past generations heights. Genetic code can change over time, but most of the time it doesn t effect you because it s protected by DNA repair so they don t become permanent mutations. When the changes are strong, the DNA repair is to week to handle it so the changes unfortunately become permanent, which signals that it s going to effect you and it s deleterious.Show MoreRelatedImpact Of Genomics On Health And Disease1366 Words   |  6 PagesImpact of Genomics in Health and Disease The field of genomics has an incredible relevance starting from biomedical research to health care and then personalized health care to patient and their families. Over the last two decades, there has been great advances in the field of genomics, a discipline in medicine that involves a person’s genetic information and its use in the clinical practice for treatment and prevention of a disease. With the advancement in technological capabilities and addressingRead MoreGenomics - Disruptive Technologies : Creating A New Healthcare Paradigm905 Words   |  4 PagesGenomics - Disruptive Technologies: Creating A New Healthcare Paradigm Disruptive technologies have played a significant role through the ages in leapfrogging the paradigms of healthcare systems Innovation and medicine go together. In modern times medicine has been transformed by waves of discovery that have brought marvels like antibiotics, vaccines and heart stents. Disruptive technologies have played a significant role through the ages in leapfrogging the paradigms of healthcare systems. TheRead MoreCardiovascular Diseases1194 Words   |  5 Pagesof knowing the genomic sequence and how it is associated with the risk of certain disease. There are several arguments contrary to genomic research and some are supporting it. For instance The Director of Cancer genetics center at Johns Hopkins university says â€Å"it may become one important determination in patient care, but certainly not the only one† [source]. Several studies doubts that genomic research providing any extra information about the possibility of getting common diseases, including heartRead MoreHistory Of Dr. Clay Siegall Espouses Landmark Cancer Treatment Therapies1059 Words   |  5 Pagesrevolutionary Seattle Genetics research facility--are now turning to antibody-assisted cancer treatments and precisely targeted cures instead of treating cancer with a cocktail of chemic als and radiation that generate risky side effects and damage the healthy tissue that patients need to recover. Cancers are among the most frightening and difficult-to-treat illnesses. Ranked as the leading cause of death and disability, cancer is actually an umbrella term that covers many different diseases. Each person facesRead MoreThe Human Genome Project Essay examples1068 Words   |  5 PagesDNA and genetics. This study has been beneficial to communities alike. As stated, the HGP sought to identify all the genes in human DNA, determine the sequences of the three billion chemical base pairs that make up human DNA, store this information in databases, improve tools for data analysis, transfer related technologies to the private sector, and address the ethical, legal, and social issues that may arise from the project. In favor of achieving these goals, scientists studied the genetic makeupRead MoreWhy The Cancer Experts Support Gene Testing To Diagnose Cancer1055 Words   |  5 Pageswatershed breakthrough in medical technology that promises to generate paradigm changes in medical treatments. More than a decade ago, scientists at the Human Genome Project finally mapped the genetic blueprint of Homo sapiens. This accomplishment enables medical staff to â€Å"read† genes and practice genomic medicine - such as identifying particular strains of pathogens like tuberculosis. Physicians can use gene-based data for the following proactive medical treatments: Enabling faster testing forRead MorePros And Consequences Of Genome Girologies850 Words   |  4 Pagescould be used by the NHS if mandatory genome sequencing was implemented. They return results to participants on genetic health risk, carrier status and wellness (how genes play a role in lifestyle choices). Genetic health risk informs individuals on how their genetic profile influences risk for certain diseases, for example having the e4 variant in the APOE gene for Alzheimer’s disease. Limitations to this method are: firstly, all possible variants for Alzheimer’s are not included, secondly onlyRead MoreEssay On Genome Sequencing1094 Words   |  5 Pagespresence of disease markers. The current newborn screening programs are fast, cost effective, and accurate in identifying disease before symptoms appear. Genome sequencing cost have now decrease to a price range like other complex medical test to be readily available for clinical application. It is possible for geno me sequencing to replace or supplement the existing traditional panels for newborn screening tests. The newborn genome sequencing can provide more information on the health of the individualsRead MoreThe Power Of Modifying Genetics1351 Words   |  6 PagesThe power of modifying genetics is at our fingertips, allowing us to change the genes of living creatures, which of course includes humans. The concern is; what genes should be modified, and which genes should be left alone. A company called 23andMe, named after the 23 pairs of chromosomes in a human cell, will provide ancestry genetic reports and uninterpreted raw genetic data using only a kit. Created in 2006, out of Mountain View, California, the company specializes in three different productsRead MoreEssay On Informed Consent798 Words   |  4 PagesEthical issue: Informed Consent What did you learn? I learned that informed consent is essential when conducting a genomic research and publish individuals and their families’ private genetic information. The individuals and their families have right to know how their genome can be used for science. In Henrietta Lacks case, the European researchers took down their public data, and the publication of the University of Washington paper was stopped due to they did not get family’s permission (Skloot

How Does Immigration Affect The United States Economy Essay

Weilin Ju, Baoxin Yang Dr. Dean He Commerce and Economic Development November 27, 2016 How does immigration affect the United States economy Abstract: Foreign-born workers have dramatically increased in the Unites States due to immigration. How does immigration affect the United States economy can be researched by finding the difference in productivity and income per worker between states which have large inflows of foreign-born worker and those without many immigrants. Official data shows that states with large immigrant inflows have higher productive capacity because they can attract foreign and domestic investment. With higher productivity capacity, worker’s wage would also soar. However, some people point out that foreign-born workers are stealing work opportunity from local workers; actually, there is no evidence to confirm that. Recent years, more and more foreign people immigrate to the United States by a variety of approaches. How does immigration affect United States economy is now a hot topic discussed by economists and ordinary citizens. Many people believe that foreign-born workers are thieves who steal their work opportunities; meanwhile, many people point out that these immigrants are essential for United States society because many of them are doing the job that local people are not willing to do such as cleaner and sewer workers. Most economists find no relationship between large immigration inflows and local worker’s employment rate and wage level. A recentShow MoreRelatedThe Benefits Of Immigrants During The United States946 Words   |  4 Pageshave a fear of allowing immigrants into the United States. Some citizens judge that immigration is an impending threat to national security, and that the U.S. should close the borders up for good. The U.S. should not consider that because everything negative that occurs in the U.S. is not due to immigrants. The government can stop illegal immigration right now, but would it not affect the U.S. more to do so? Restrictionists claim that large-scale immigration, legal and illegal has depressed wages, burdenedRead MoreAnalysis Of The RAISE Act808 Words   |  4 PagesPolicy Overview: In February 2017, a new immigration bill was introduced in the Senate. This bill is known as the Reforming American Immigration for Strong Employment Act (RAISE Act). The RAISE Act aims to improve the economy by cutting the number of green cards in half, causing the number of legal immigrants per year to be halved. In addition to this, it will amend the Immigration and Nationality act in order to eliminate the idea of diverse immigration. This new bill would cap the number of refugeeRead MoreThe Executive Order : President Obama s Immigration Reform1221 Words   |  5 PagesThe Executive Order: President Obama’s Immigration Reform In 1986 Ronald Regan signed into law the Immigration Reform and Control Act, an amnesty act that would alleviate the current immigration problems. Through this law, out of five million illegal immigrants, an estimated four million could have applied to become legal U.S. Citizens. This law was supposed to put a definite stop to illegal immigration into the United States. However, ever since the law was enacted, statistics show that the numbersRead MoreImmigration Impact On The United States Economy. Introduction:1124 Words   |  5 PagesImmigration Impact on The United States Economy Introduction: The United States of America, is built on immigration much of the progress of the country is because of it. Immigration is rapidly growing, as of 2014, 13% of the United States population are immigrants (The National Academic Press). Today, there’s so much opposition to immigration for reasons that aren’t concrete. Some Americans believe, immigrants are here to cause problems and steal their jobs. They believe that there aren’t enoughRead MoreImmigration And The United States1464 Words   |  6 Pages Immigration has always been a complex issue in the United States. Previous and current administrations have had great difficulties in setting policies and programs in place to address this problem. During the course of American history, laws were enacted to address such issues. There were numerous legislative milestones in regards to immigration in the United States. In order to understand the current issues regarding immigration, we have to look back at the policies that were in placeRead MoreA Major Public Issue That Currently Affects Us Is Immigration1452 Words   |  6 PagesA major public issue that currently affects us is immigration deportation. In addition, the public has always had concerns about immigration policies, but to the government, it has always been a problem. Deportation is an issue that does not only affect the immigrant; their family, the community, and even the economy is affected too. When evaluating what immigrants provide and contribute both in the nati onal and state level, one will realize that banning or deporting the undocumented is not the bestRead MoreThe Impact of Illegal Immigration on the United States1523 Words   |  6 PagesImmigration is one of the hot topics in today’s society: legal and illegal. According to, Philip E. Wolgin, in his article, â€Å"Immigration Polling Roundup: Americans of All Political Stripes Want Congress to Pass Immigration Reform†, there are 11.7 million unauthorized immigrants living in America today. From 1990 – 2007, immigration increased from 3.5 million to 12.2 million. Since 2007, immigration has decreased and fluctuated from 12.2 million illegal immigrants to 11.7 million illegal immigrantsRead MoreImmigration : A Broken System1360 Words   |  6 PagesImmigration: A Broken System Megan Mazzella April 13, 2016 Immigration reform and how legal and illegal immigrants affect the United States’ economy is a much-debated topic. Skilled foreign workers are helping to create jobs, which stimulates America’s overall economic growth. The current visa process should be reformed to create even more jobs and economic growth. According to a report published by the National Foundation for American Policy, immigrants have founded more than half of America’sRead MoreImmigration And The United States1570 Words   |  7 PagesImmigration has been around since the early 20th century. Right now there are more than 11 million immigrants living in the United States. They come from all over the world but a lot of people think they all come from Central America or South America. They come to the United States looking for a better life than what they had back home. Most of them either come alone or they bring their families with them. If they are closer to the border, they might even try to cross the border illegally. They comeRead MoreWhat Do Undocumented Immigrants Really Hurt Our Economy?1745 Words   |  7 PagesWhat Do Undocumented Immigrants Actually Do To The Economy? As of recently, immigration has come to the forefront of political issues in the United States. There are two main sectors of immigration that our government highlights as problem areas: undocumented immigration and immigration from the Middle East. The number one issue brought up when discussing undocumented immigration is its effect on the economy. There is a plethora of rhetoric that we hear and see in our society telling us that immigrants

Techniques Value Analysis And Engineering - Myassignmenthelp.Com

Question: Discuss About The Techniques Value Analysis And Engineering? Answer: Introducatuon E-Bay is one of the largest multinational e-commerce companies which were founded in the year 1995 by Pierre Omidyer with its headquarters at San Jose, California. E-bay is worlds ninth largest e-commerce companies by revenue and is one of the front runners who have changed the online shopping landscape. E-bay started its operation s in Australia in the year 1999 and since then has swayed the market by storm. People perceive E-Bay as a reliable company which provides great quality products at a reasonable price with fast delivery. The company employees more than 12,000 employees and earned a revenue of US $8.97 Billion in the year 2016(eBay, 2017). Another astonishing part about E-bay is that it started with selling used products but later it forayed in the market by selling new products. E-Bay works with a marketplace model rather than inventory model in online selling, this helps the company in saving the costs by holding no inventory and thus it helps the company to keep a close t ab on the suppliers. One of the high points of E-Bay is its sellers, it has a good qualifying criteria set up for its sellers who are listed on the website (Daim, Brand Lin, 2013) The purpose of the report here is to focus on the research methods used to identify the target market of E-Bay and provide insight on the current value analysis of the company, further, an analysis of the current marketing strategies adopted by the company will be conducted along the marketing and promotional plan for E-bay. The report will also help to analyse the brand value of the company and the perception it has in the minds of its Australian customers. Research Methods Marketing research is the process of collecting and gathering data about the companies in order to assess the target market, find the underlying customer value about the company, gather relevant information about the competitors and use the data collected to design the future value proposition for the company. Marketing research helps in targeting the right set of customers with the right marketing strategy and deliver them the product and services they desire the most. It basically sets the tune of the company in consensus with the needs of the consumers (Churchill Lacobucci, 2006). In order to collect the data, there are primarily two types of methods which can be used: Primary Data Collection This can be understood as the process of gathering new information which is highly specific and in accordance with the objective of the research methodology. The goals which are identified by the organization are further broken down to fit in the research process to achieve the intended outcomes. Surveys, focus groups and questionnaire are a good primary source of collecting the data. The process of collecting primary data is lengthy, time consuming and costly, but at the same time it helps in achieving fresh insight about the company product or the services (Belk, 2007) Questionnaire are an excellent method of collecting primary data, but it is often difficult to design at the very first go before creating an acceptable questionnaire which would lead to highly specific results. Questionnaire is both open ended and closed ended; both types of questionnaire have their relative importance. If the company is looking for specific information, bullet points they go for closed ended questionnaire and when the company wants detailed view points of the customers and are interested in detailed information, they go for open ended questionnaire. It can be both mailed to the sample population or can be collected personally by the sample population (Kuhfeld, 2005) Interview is another method of primary data collection which is used to develop an understanding of the underlying reasons and motivation for peoples attitudes, preferences and behaviour. Interviews have with it an option of either conducting them on one to one basis or in a group, another advantage of interviewing is that it can be conducted in any environment wherever the candidate is comfortable; it does away with the environmental bias. The interview can be structured, unstructured and semi-structured depending upon the objective of the research (Sekaran Bougie, 2016) Another contemporary mode of primary data collection which is highly targeted, specific and information oriented is Focus group interviews. It is the type of interview which is conducted by a good trained moderator in a highly non structured but natural manner with a small number of respondents. It is the moderator who leads the discussion and tries to collect the information relevant to the objective. The prime purpose of the focus group is to gather insight by listening to a group of people from having highly target talk about the specific issues of interest (Bryman Bell, 2015) All these methods are a collective source of information to provide information about its target market and how customers perceive E-bay and product offerings. It helps E-Bay to design strategies in and around its customer base. Secondary Research Methods Secondary research methods or data collection method is the one in which the information is already collected and is available online for the use of the companies. It is an already prepared data and is available for the access of the companies (Hair Lukas, 2014). It helps in aiding the current research process and saves a lot of time and money for the organization. There are two sources of secondary data collection; internal database and external database. Internal database can be achieved from the already existing customer database, sales records and financial information. The source of external database is trade journals, professional associations, government publications, commercial data and national and international enterprise. E-Bay used both internal and external data to understand the target market, their preference, likes and dislikes etc. Online reviews of the customers on the website are a good source of internal secondary data collection (Hair, 2015) Collectively both Primary and Secondary source of data collection provides in depth insight to E-Bay to assess its target market, its value proposition, the attitude, behaviour and perception of the consumers and the result of its marketing strategies. Current Value Analysis E-Bay as one of the largest Multinational e-commerce companies has set itself apart than its competitors. E-Bay focuses on benefitting the society and facilitates transactions in the marketplace; it basically provides platforms for the sellers and buyers across the globe. The company was formed initially to facilitate the sale of used products, but after understanding the pulse of the market they moved into the conventional mode of selling new products on its website Customers perception of E-Bay is that of a e-commerce company which is characterized by : Good quality of Products: E-Bay ensures and maintains a good quality of product by carefully selecting the suppliers who are listed on its portal. It also has special incentives for sellers who are being rated exceptionally good by the customers based on the reviews. Wide range of Products: E-Bay tries to offer depth in its existing product line and keep adding new sellers on the board with wide range of products. Excellent service quality: E-Bay believes in having customer centric approach and it treats all the customers same irrespective of their ticket size. The mission of E-Bay is to create an online environment of delightful shopping. Adhering to the SLA in timeline: E-Bay has set up a Service Level Agreement with the sellers listed on the platform and does its best to adhere to timelines it has promised to its buyers. Value Chain Analysis Value chain analysis can be understood as a strategic tool which helps to identify the business activities which are important to create value and competitive advantage to the business (Miles, 2015) the diagram below shows the framework of Value chain analysis: Primary Activities It refers to the ways in which E-Bay acquires and stores the raw materials used for the business. E-Bay acquires servers for its data and support, materials for office supplies and other technological products which help in business operations. E-Bay achieves economies of scale owing to its massive business operations and it is one of the major sources of its inbound logistic. E-Bay also makes strategic relationship with its suppliers to tighten its inbound logistics (Mudambi Puck, 2016) Operations E-Bay is an e-commerce company and hence its operations move around technology. The range of e bay technologies and services are divided in three platforms: Marketplace: It refers to the online marketplace and it has more than 700 million listing on its portal at any given time. Stat Hub: It is a platform which facilitates the buying and selling of tickets to the concerts, games, theatre shows and so on. Classifieds: It is a collection of brands which is listed on the portal. The complete range of business operations of E-Bay Australia are: Registering the sellers on the website Bidding by buyers for a product offered Successful bid by the buyer Buyer paying to the bank via Paypal and other options Notification to e-bay by the bank on the buyer purchase. Notification to the seller by e-bay on the amount transfer Delivery of product from seller to buyer Acknowledgement to e-bay by the buyer Passing seller account to the bank by e-bay Seller getting paid by the bank Outbound Logistics Outbound logistics in the case of E-Bay refers to its practise of delivering the products to its customers. E-Bay does not deal with the retailers and wholesalers due to its business model. The responsibility lies on the seller to ship the product to the consumers. The company does not have a logistic team of its own and is hence dependent on the third party vendors. This it has to keep a close tab on the third party vendor. Recently the company got in partnership with Uber Rush for efficient shipment of the products. Marketing Sales The marketing and sales expense of E-Bay has reduced significantly in the last few years. In the year 2015 there was a decrease by 7% in the expenses in comparison to the FY 2014. The company had a solid advantage over its competitors when PayPal was with E-Bay, but after the separation the company is on its own and relies on the tools of social media for its marketing and sales promotion. Service E-Bay has a +1800 number which users can call 24*7 to address their concerns, query or grievances to the customer care department. The customer care team is well trained to handle and manage the concerns of the customers and are well versed with the concept of service quality. At the same time, E-Bay encourages sellers to give great customer services in order to manage a positive reputation for the company. Support Activities These are the activities which help as support system for the primary activities performed by E-Bay Firm Infrastructure E-Bay is an online marketplace connecting buyers and sellers and hence its firm infrastructure consists of a central customer data warehouse to store all the information. It also uses cloud technology to store the information on the customers and seller data. HR Management E-Bay offers unique benefits to its employees. E-Bay believes in the reasoning that if you keep the employees happy they will treat the customers happy. By offering various incentives and fringe benefits to the employees an environment of Harmony is created at the workplace. Technology Development E-Bay keeps investing on its cloud platforms and spends lavishly on its servers. A huge amount of money is spent to keep the servers safe and prevent any digital theft and so on. The business of E-Bay is technology dependent and hence it spends sizeable revenue towards the tech development of its infrastructure. Procurement E-Bay does not have followed an inventory based model and hence it does not use warehouse to store inventory. It though keeps a tab on the sellers listed on its platform through an efficient supplier chain selection to take care of its other procurement needs. Marketing Promotional Plan E-Bay is a well-established name in the Australia market and has earned a reputation of a reliable e-commerce platform since its inception in the year 1995. The company has maintained its position in the Australian market by providing efficient services to its customers with assured quality. E-Bay focuses on building communities through its portal, unlike other competitors which are focussed on the product. Other competitors like Alibaba and Amazon are now entering into the market of selling used products, moving on the lines of E-Bay. It has established some marketing objectives for itself which E-Bay wants to achieve by its promotional mix strategies. The marketing objectives identified by E-Bay are: Marketing Objectives Increase the traffic on the E-Bay website by a margin of 20% Increase the unique customer visit on the website by 10% Increase the customer retention Increase the sales in the FY 2017-18 by 10% Increase the likes on the Social media pages by 15% Add more product depth in the fashion and lifestyle segment Create stories around the customer satisfaction on social media Increase the conversation and engagement on Social Media Online reputation management In order to achieve the following objective, it is extremely important to understand the segmentation, targeting and positioning of E-Bay in accordance to its marketing mix Parent Company EBay Incorporation Category Website-Online Shopper Sector IT Technology Tagline Whatever it is, you can get it on E-Bay; Buy it, sell it, love it USP One of the most trusted e-commerce companies providing online auction and shopping opportunities. Segment Online users (Internet users) Target Group 16-60 Years (Age demographics, Urban population, internet population) Positioning It is positioned as an online market place which provides opportunity of shopping through fixed pricing, classified and auction. Marketing Communication Mix It primarily comprises of 8 modes of communication for the target customer or its audience Advertising: It is paid form of non-personal communication targeted to the audience. Different channels used can be online and offline such as social media, TV, print, web etc. (Andrews Shimp, 2017) Sales Promotion: It is kind of a short term incentive offered to the customers to boost the sales (Fill Turnbull, 2016) Events Experiences: These are company created; owned, designed and executed events which facilitate brand interaction with the customers (Kitchen Burgmann, 2015) Public Relations: It is direct communication to the customers, government, and companies etc. in order to protect and build the image of the company (Blakeman, 2017) Direct Marketing: Email, newsletters online promotions, is the form of direct marketing used. Interactive Marketing: Interactive marketing is one of the new forms of marketing companies use these days; they build conversation in and around the company and drive engagement through it (Chen XIe, 2008) Word of Mouth Marketing: It is a form of communication between people who promote the company after having a good experience (Mangold Faulds, 2009) Personal Selling: Personnel selling are not applicable to E-Bay, but it refers to face to face interaction for the selling. A Marketing communication plan is developed combining all or some of these modes of communication, in the present era , online tools of marketing more sense primarily because of 2 reasons: The target audience is available online The business model promotes online communication. Digital Marketing Strategy for E-Bay The total population if Australia is 24 Million (2016) and its online population is 20 Million. According to the target group defined E-Bay wants to reach to 80 percent of its online audience, which comes to roughly 16 million reach within a year. The reach volume is decided on the basis of E-Bays penetration in Australia and the futuristic marketing strategy. In order to reach an online population of 16 million the company has to use Facebook, twitter, Instagram, mobile marketing, affiliate marketing, blogging and other online shopping channels (Tsetsi Rains, 2017) In a recent study conducted on the Australian online market, it was noticed that people are spending an increasing amount of time on the internet and they use online tool for socializing, gathering information and shopping. Also, with the increasing penetration of Smartphones it makes more sense for E-Bay to do mobile targeting to its target customers. One of the recent studies claimed that an individual on an average interacts with his phone 2000 times in a day, thus it makes more sense to target them on the go (Turban, Whiteside, King and Cutland, 2017) Digital Marketing Plan Budget Platform Utility/Purpose Budget Facebook 3 New posts on a daily basis, revolving around the information on products, customer success stories and posts for tagging people who needs some particular product. This will facilitate engagement and conversation with E-Bays targeted audience and drive traffic on to the website and increase the likes and fans on its Facebook page 200,000 AUD Instagram 6 Posts daily spread across evening, afternoon and night. The post will be focussed on new product listed on the website and customer reviews. Instagram is rapidly gaining popularity among the youth and hence, it will give a boost to its online presence 50,000 AUD Twitter Getting influencer on Board with E-Bay, Basking the success of Thor using Chris Hemsworth for influencer marketing on twitter along with Hugh Jackman and Nicole Kidman. The promotion of E-Bay on twitter by the influencer will help in getting their fans interested in E-Bay 100,000 AUD Blogging Bloggers to write story on the success of E-Bay along with the customer journey and shopping experience. This is highly targeted content which will be pushed to the customer bucket made by E-Bay. These bloggers will be In-house bloggers who will promote the blogs through back link in sponsored content on other websites. 20,000 AUD You tube Create YouTube ads on customer shopping experience. 4 advertisement in an year and fixed mask head on the YouTube homepage during the holiday season $200,000 Affiliate Marketing Giving commission to other e-commerce website on every sale which gets converted when the user is diverted on the e-bay portal and makes a sale. The targeted sites will be travel, health, men , shopping, food, entertainment and others Commission Based Mobile Marketing Pushing regular notification through the E-Bay application TV One Ad/ Year during the holiday season. The Ad will be based on the concept of families gifting to each other through e-bay and e-bay giving a personal touch to the orders and spreading happiness and smiles around the family $500,000 / Depending on the actual during the holiday season Print Magazine and daily ads, once every month, promoting big billion day, sales promotion etc. $400,000 Radio Ads With a frequency of 4 radio ads every day during morning and evening hours, the purpose will be to promote its sales discount, offers, marketing campaigns and so on $100,000 Annually Conclusion E-Bay is one of the earliest online e-commerce companies which made a mark for itself in the shopping space; it had a very unique model in the beginning which facilitated shopping through auction and bidding process. Later the company moved to selling new products in order to gain a larger market share and also because it understood the pulse of its business audience. Currently E-Bay is doing a fantastic job, its revenue is increasing and it is relying more and more on the online tools of marketing for its sales promotion. In the report a detailed marketing communication plan for E-Bay has been mentioned which typically explains the rationale for using each of the available platform in the most efficient manner. E-Bay Australia is looking for deeper penetration in the age group of 22-34, as companys product categories are better suited for this age group. The company has to focus on online reputation management to maintain and build its brand image in the market and give a tough figh t to its biggest competitor Amazon References Andrews, J. C., Shimp, T. A. (2017).Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education. Belk, R. W. (Ed.). (2007).Handbook of qualitative research methods in marketing. Edward Elgar Publishing. Blakeman, R. 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